Privacy Policy

Beautiful Laud(ビューティフル ラウド) operates this store and website (including all associated information, content, functionality, tools, products, and services) and provides you with a curated shopping experience (the “Service”). Beautiful Laud(ビューティフル ラウド) is powered by Shopify, which enables us to provide the Service to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction, or otherwise communicate with us in connection with the Service. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will take precedence with respect to the collection, processing, and disclosure of personal information.

Please read this Privacy Policy carefully. By using and accessing the Service, you acknowledge that you have read, and understand our collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “Personal Information,” it refers to information that identifies, relates to, describes, or can be reasonably associated with you or another individual. Personal Information does not include anonymously collected information or information that has been anonymized such that it cannot identify an individual. We may collect or process the following categories of Personal Information (including inferences drawn from such Personal Information), depending on how you use the Service, where you are located, and to the extent permitted or required by applicable law:

• Contact Information including your name, address, billing address, shipping address, phone number, and email address.
• Financial Information including your credit card, debit card, bank account number, payment information, financial account information, transaction details, payment method, payment confirmation, and other payment details.
• Account Information including your username, password, security questions, preferences, and settings.
• Transaction Information including products viewed, products added to cart, products added to wishlist, purchases, returns, exchanges, cancellations, and past transaction history.
• Communications with us including information contained in your communications with us, such as when you contact customer support.
• Device Information including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage Information including information about your interactions with the Service, such as how and when you access the Service and how you navigate through it.

Sources of Personal Information

We may collect Personal Information from the following sources:

• Directly from you including when you create an account, visit or use the Service, communicate with us, or otherwise provide us with your Personal Information.
• Automatically through the Service including from your device as you use our products or services or visit our website, and through cookies and similar technologies.
• From our Service Providers including those we engage to utilize certain technologies or to collect or process your Personal Information on our behalf.
• From our partners and other third parties

How We Use Your Personal Information

Depending on how you interact with us and the services you use, we may use Personal Information for the following purposes:

• Providing, customizing, and improving the Service We use Personal Information to provide the Service to you. This includes fulfilling our contract with you, processing payments, responding to your orders, remembering your preferences and items of interest, sending you notifications related to your account, processing purchases, returns, exchanges, and other transactions, creating, maintaining, and managing your account, arranging for shipping, facilitating returns and exchanges, enabling you to post reviews, and providing a customized shopping experience, such as recommending products based on your purchase history. This may include using your Personal Information to better customize and improve the Service.
• Marketing and advertising We use your Personal Information for marketing and promotional purposes. This may include sending you marketing, advertising, and promotional communications via email, text message, or postal mail, and displaying online advertisements within the Service or on other websites based on products or services you have previously purchased or added to your cart, or other Service usage history.
• Security and fraud prevention We use your Personal Information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, and respond to potential fraud, unauthorized, illegal, dangerous, or malicious activity, protect public safety, and ensure the security of the Service. If you register an account with the Service, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access information with others.
• Communicating with you We use Personal Information to provide you with customer support, respond to you promptly, provide effective services, and maintain our business relationship with you.
• Legal reasons We use your Personal Information to comply with applicable laws, respond to legitimate legal processes, including requests from law enforcement and government agencies. We also use it to participate in and investigate civil discovery procedures, potential or actual litigation, and other legal disputes, and to investigate and enforce potential violations of our terms of service and policies.

How We Disclose Personal Information

In certain circumstances, and subject to this Privacy Policy, we may disclose your Personal Information to third parties for legitimate purposes. Such circumstances may include:

• To Shopify and vendors and other third parties who provide services on our behalf (e.g., IT administration, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• Sharing with business and marketing partners to provide marketing services and deliver advertisements to you. For example, we use Shopify to support personalized advertising in conjunction with third-party services, based on your online activities across various merchants and websites. Our business and marketing partners use your information according to their respective privacy policies. Depending on your location, you may have the right to instruct us not to share your information for targeted advertising or marketing based on your online activities across different merchants and websites.
• If you direct, request, or consent to the disclosure of specific information to a third party (e.g., when shipping products or using social media widgets or login integrations), we will disclose that information.
• We may share within our affiliates or other corporate groups.
• We may disclose Personal Information in connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service and policies, and to protect and defend the Service, our rights, and the rights of users and others.

Our Relationship with Shopify

The Service is hosted by Shopify, which collects and processes Personal Information about your access to and use of the Service to provide and improve the Service to you. Information you submit to the Service will be transmitted to and shared with Shopify and third parties who may be located in countries other than your own for the purpose of providing and improving the Service to you. Furthermore, we use certain enhanced features of Shopify that incorporate data and information obtained when you interact with our store, other merchants, and Shopify, to protect, expand, and improve our business. To provide these enhanced features, Shopify may use Personal Information collected from your interactions with our store, other merchants, and Shopify. In such cases, Shopify is responsible for processing your Personal Information and will respond to requests for exercising your rights regarding the use of Personal Information for these purposes. To learn more about how Shopify uses your Personal Information and your potential rights, please visit the Shopify Consumer Privacy Policy. Depending on your location, you may be able to exercise certain rights regarding your Personal Information here.

Third-Party Websites and Links

The Service may contain links to websites and other online platforms operated by third-party services. If you follow links to sites not affiliated with or controlled by us, please review the privacy and security policies and other terms of those sites. We do not guarantee the privacy or security of such sites, nor the accuracy, completeness, or reliability of information found on these sites, and we disclaim all responsibility for them. Information you provide in public or semi-public areas of third-party social networking platforms, for example, may be viewable by other users of the Service and such third-party platform users without limitation by us or the third-party service. The inclusion of such links does not imply any endorsement or recommendation of the content or the owner/operator of those platforms, unless explicitly stated on the Service.

Children's Data

The Service is not intended for children, and we do not knowingly collect Personal Information from children under the age of majority in your jurisdiction. If your child has provided us with Personal Information and you are the parent or guardian, you may contact us using the contact information below to request deletion of the information. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as defined by applicable law) Personal Information of individuals under 16 years of age.

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Also, information you send to us may not be secure during transmission. We recommend that you do not use insecure communication methods when communicating sensitive or confidential information to us.

The retention period for your Personal Information will vary depending on factors such as maintaining your account, providing the Service, complying with legal obligations, resolving disputes, and enforcing other applicable agreements and policies.

Your Rights and Choices

Depending on your location, you may have some or all of the rights described below regarding your Personal Information. However, these rights are not absolute and may apply only in certain circumstances, and we may deny your request where permitted by law.

• Right to Access/Know You may have the right to request access to the Personal Information we hold about you.
• Right to Deletion You may have the right to request the deletion of the Personal Information we hold about you.
• Right to Correction You may have the right to request the correction of inaccurate Personal Information we hold about you.
• Right to Data Portability You may have the right to receive a copy of the Personal Information we hold about you or, under certain circumstances and exceptions, to request its transfer to a third-party service.
• Right to Opt-Out of Sale/Sharing of Personal Information for Targeted Advertising Depending on your location, you may have the right to opt out of the "sale" or "sharing" of Personal Information, or the processing of Personal Information for "targeted advertising" purposes, as defined by applicable privacy laws.
• Managing Communication Preferences We may send you promotional emails, but you can stop receiving them at any time by using the unsubscribe option displayed in the email. Even if you unsubscribe, we may still send you non-promotional emails, such as important notifications about your account or orders.

These rights can be exercised where indicated on the Service or by contacting us using the contact information below. To learn more about how Shopify uses your Personal Information and your rights, including those related to data processed by Shopify, please visit https://privacy.shopify.com/en

We will not discriminate against you for exercising these rights. We may need to verify your identity before processing your request, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to exercise rights on your behalf. Before we accept such a request from an agent, the agent must provide documentation demonstrating their authorization from you, and you may also be required to verify your identity directly with us. We will respond to your request within the timeframe specified by applicable law.

Complaints

If you have a complaint about our handling of Personal Information, please contact us using the contact information below. Depending on your location, you may have the right to appeal our decision via the contact information below or to lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your Personal Information outside of the country where you reside.

Where we transfer your Personal Information outside of the European Economic Area (EEA) or the United Kingdom, we do so on the basis of recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or, where applicable, equivalent contracts issued by the competent authorities in the UK, unless the country to which the data is transferred has been deemed to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons, or to reflect changes in our practices. The revised Privacy Policy will be posted on this website, and we will update the "Last Updated" date and notify you as required by applicable law.

Intellectual Property Rights

Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise your rights, please call us or send an email to our store.

【Store Name】Beautiful Laud (ビューティフル ラウド)

【Email Address】shop@beautiful-laud.com